Audience specific, scientifically credible marketing assets... without the jargon
Insight from Particle Analytx is tailored literature and media, written for you, an industry professional looking for an edge when it comes to marketing. We don't hide behind jargon, but we don't shy away from a technical discussion either. You will find white papers on analytical method selection, technical notes on sales pipeline development, and blogs on technical selling with AI. Even talks and webinars about the do's and don'ts of marketing to a technical audience. All of it written for people who already know their field, and none of it explaining the science back to you.
Start here
Choosing a particle sizing method
Laser diffraction, dynamic light scattering, image analysis and sieving answer different questions. A decision framework for picking the one that matches yours.
What instrumentation belongs in an early-stage lab
The characterisation you need in the first eighteen months, the order to buy it in, and what to send out instead.
Positioning an instrument against an entrenched incumbent
Why a better specification does not move a lab that already owns a working machine, and what does.
Questions about the writing
What is published here?
Three things: white papers on method choice, positioning and pipeline; short blog pieces on selling technical products; and recordings or notes from talks and webinars.
Who is it written for?
Formulation scientists, analytical leads, CMC leads, and the marketers and commercial leads who have to sell to them.
How often is it updated?
Roughly monthly. Frequency is deliberately low; a piece goes out when there is something specific to say.
Can I republish or quote it?
Quote it freely with a link back. Ask before republishing in full.
Faster to just ask?
Most of what is written here is quicker to cover in conversation with your own material on the table.