Why a better specification does not win the deal
A walk through switching cost in laboratory purchasing: validation burden, training, risk and the politics of replacing a working machine.
Talks and webinars
Sessions on method choice and technical selling
Particle Analytx presents on laboratory purchasing, analytical method selection and marketing to technical audiences — as conference sessions, webinars and internal workshops. Recordings are linked where they exist; slides and notes are available on request for the rest.
Choosing a particle sizing method
What laser diffraction, dynamic light scattering, image analysis and sieving each physically measure, and how to match the technique to the question.
Marketing to people who read the method section
How a technical audience builds a shortlist, what it discards on sight, and how to state a result without overclaiming.
What investors ask about your analytical package
The characterisation data that appears in a convincing data room, by round, and how to describe the gaps.
Questions
Questions about speaking
Are recordings available?
Where a recording exists it is linked from this page. Where it does not, the slides and notes are available on request.
Do you speak at conferences?
Yes. If you are programming a session on laboratory purchasing, method selection or technical marketing, get in touch.
Will you run a session for our team internally?
Yes — that is the workshops and training service, run as a half-day or full-day working session.
Can you present to our investors or board?
Yes, usually as part of an engagement rather than standalone, so the material is specific to your market.
Next step
Programming a session?
Tell me the audience and the slot length and I will tell you whether I have something worth their time.